The Hang Fire Books Blog

The rantings of a bookdealer in Brooklyn, New York.

Monday, September 10, 2007

That Woman is Lost to Shame

Found these ads for Sapolio and Vitalized Phos-Phites in the rear of Bulwer Lytton's Last Days of Pompeii (The Caxton Edition, 1884). Click on image for larger version.

They really had the shame/ostracizing pitch down pat in those days....and I think "Vitalized Phos-phite" is the same substance--"Nerve giving principles of the ox brain and the embryo of wheat and oat"--they give to cows to make mad cows. "I have not had a severe headache since I began its use."..."Thanks to all the heathful and invigorating holes in my brain."

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