I just purchased several boxes of books and ephemera from the combined estate of a 60s fashion-plate, champion Siamese cat fancier and her husband, an award-winning toast-master. A VERY interesting mix of material that I'll be listing and hi-lighting over the next few weeks.
I also found a basketful of vintage matchbooks that I couldn't resist. Here's a few:
I don't know much about them but the graphics are beautiful. I never knew that print advertising could be done on the matchsticks themselves.
So, I get the cross-promotion with bowling and steak but fresh milk and nicotine? Doesn't seem like a taste sensation.
It occurs to me that the smoking ban in restaurants must have been devastating to this hobby. Makes me want to do Hang Fire Books matches...maybe with a bookshelf design on the sticks.... Probably not a good idea though. They might combust in transit.
Now I have some suitable matches for my pin-up girl ashtray.